Ecommerce brands & online stores
Plan product campaigns, welcome messages and re-engagement for eligible subscribers and customers, with clear subscription preferences.
Ecommerce growth / EDM
Ecommerce email marketing services.
Plan email campaigns and customer follow-up for your online store. We prepare audience segments, content and the agreed email-platform setup, then test the journey before you approve sending.
Scope and pricing are confirmed through consultation. Email platform and usage costs are listed separately.
Your selected planning example
Bring the case into this service.
Review the fictional condition and handover record before discussing the work with our team.
Lifecycle marketingEDM email marketing
A delivery update is ready. May a promotion travel with it?
An unclear permission record is a reason to review the campaign audience before adding promotional content.
Record for the next team
A service-message draft and a permission review task.
This is a planning example. Scope, responsibilities and any operational action require separate confirmation.
01 / Who it is for
For teams with a documented audience.
Manufacturers & specialist B2B firms
Follow up CRM leads with a documented source and verifiable marketing permission, using useful product or service information.
Teams developing lifecycle marketing
Move from individual campaigns to segments and journeys reflecting contact needs, permissions and business priorities.
02 / Concrete deliverables
Review audiences, content and sending.
The proposal records markets, languages, quantities, platforms and acceptance criteria. Configuration and sending take place only with your authorisation and when included in scope.
01
Audience & data readiness
Review business goals, contact sources, permission records and available fields. Identify usable segments and unresolved data questions.
- Reviewable output
- A field checklist, source and permission review, and segmentation map.
- How we review it
- Your team confirms audience eligibility and data responsibilities. Initial consultation uses descriptions rather than personal contact lists.
02
Campaign & journey plan
Plan campaigns and approved welcome, nurture or re-engagement journeys. Define triggers, frequency, exclusions and stop conditions.
- Reviewable output
- A calendar, journey diagrams and entry, exit and suppression rules.
- How we review it
- Approve audience, timing, frequency and exclusions before configuration.
03
Email content & templates
Prepare subject lines, preview text, message templates and calls to action. Match each message to its destination and approved business facts.
- Reviewable output
- Content drafts, template layouts and a destination link list.
- How we review it
- Your team approves language, claims and assets. Check the message and landing page together.
04
Platform preparation & testing
Review sender identity, domain configuration, unsubscribe handling and suppression. Prepare agreed settings or handover in your authorised email service provider (ESP).
- Reviewable output
- A configuration checklist, test receipt and link records, and agreed settings or handover instructions.
- How we review it
- Check test messages, destinations and exclusion behaviour against the approved plan before sending approval.
05
Launch review & reporting
Support an approved launch where included. Review available send, click, enquiry, unsubscribe and bounce data with commercial feedback.
- Reviewable output
- An approval checklist, activity log and source-labelled report with next actions.
- How we review it
- Reconcile accessible data and record gaps. Open rates have measurement limits and are never the sole success measure.
03 / Service process
From audience review to approved email.
Agree who prepares, checks and approves each stage. Sending requires checks and client approval within the agreed scope.
- 01
Understand the business
Discuss your offer, audience, current email activity and desired next action.
- You receive
- A discovery summary and proposed review scope.
- Your input
- Website, target markets, languages and audience-source description.
- 02
Confirm scope & costs
Agree deliverables, quantities, responsibilities, timing and review criteria. Separate service fees from platform and usage costs.
- You receive
- A written proposal and quotation.
- Your input
- Scope and budget approval, platform owner and named approvers.
- 03
Diagnose data & journeys
Review the agreed data structure, permission evidence and existing messages. Prioritise segments and campaign needs.
- You receive
- Readiness findings and a campaign or journey plan.
- Your input
- Authorised access where agreed, permission documentation and a technical contact.
- 04
Create, test & approve
Prepare content and agreed configuration, review tests and request approval for the specified launch.
- You receive
- Approved assets, test records and launch checklist.
- Your input
- Factual and brand sign-off, audience confirmation and explicit sending approval.
- 05
Review & decide
Assess available results and business feedback. Agree changes or further work.
- You receive
- A review report and proposed next actions.
- Your input
- Enquiry or purchase feedback and approval of additional scope.
A repeat-purchase email that respects an unresolved delivery
Scenario plan: an online store prepares follow-up marketing after a cross-border purchase.
Illustrative scenario plan. This describes proposed work and acceptance checks, not a completed customer project. Scope, connections and responsibilities are agreed before implementation.
The situation
The campaign audience is built from order dates, but some orders remain partly delivered or under investigation. A promotional message could arrive while the customer is still asking where their parcel is.
Proposed response
The store and email owner identify the eligible marketing audience and the source of permission. They map order, parcel and unresolved-support fields without treating a purchase as permission for every campaign.
The campaign team defines entry, exclusion and stop rules. Partially delivered orders and active delivery complaints receive an agreed review condition; service notifications keep their separate purpose.
The team tests representative records in the authorised email platform, including withdrawal of permission and a late delivery update. Content, links, suppression behaviour and the send approval are reviewed together.
Prepare for a discussion
- Audience sources and permission rules
- Redacted order and support-status examples
- Campaign objective, exclusions and send approver
04 / Ways to work together
Choose the support your programme needs.
Start according to audience readiness, tools and team.
Diagnosis & roadmap
For teams clarifying their data, priorities and platform needs.
Agreed readiness review, findings and a practical campaign roadmap.
Campaign or journey project
For a defined campaign or lifecycle flow.
Specified content, configuration or handover, testing and approval points.
Ongoing email operations
For recurring campaigns, segment reviews and performance discussions.
An agreed work plan, reporting cadence and approval responsibilities.
A quote for your audience and work.
Pricing is confirmed through consultation. Contact volume, markets, languages, campaign quantities, journey complexity, integrations and service period shape the quote. Fees are separate from ESP subscriptions, sending usage and third-party tools. The proposal records costs, payment responsibilities and acceptance criteria.
05 / What to prepare
Bring audience context and business goals.
- Website, priority markets, languages and the offer or next action to promote.
- Contact-source and permission descriptions; do not submit personal contact lists in the initial consultation.
- Existing ESP and CRM details, available access and a technical contact.
- Approved brand assets, supported business facts and the person responsible for content and sending approval.
06 / Common questions
Before we get started.
A few practical details about the scope and the decisions involved.
What could an ecommerce email project include?
For example, a welcome flow could include an eligible subscriber segment, agreed entry and exit rules, email templates and a route to your store. We test links, unsubscribe handling and suppression before your launch approval. The proposal defines message quantities, ESP configuration or handover, reporting and any ongoing work.
How does this work with delivery notifications?
We can map the message schedule and exclusions together. Transactional messages and marketing have distinct purposes. An order or service contact is not automatically eligible for marketing; the audience and permission basis must be reviewed.
How are fees and acceptance confirmed?
Consultation leads to a written scope and quote. Acceptance checks the agreed assets, configuration or handover, tests and reporting. Performance uses available source data and commercial feedback, with measurement limits recorded.
JETONTRACK / EDM
Discuss this serviceWho can you reach, and with what goal?
Share your website, audience-source description and email goals. We will confirm a proposal with platform costs listed separately.
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