Manufacturers & OEM suppliers
Reach buyers looking for a defined product, application or production capability, with clear specifications and enquiry requirements.
B2B / International search advertising
SEM for buyers searching in your next market.
Connect relevant searches to a clear product or service offer. We plan search campaigns, prepare ads and check the enquiry journey before an approved test begins.
Scope and fees are confirmed through consultation. Media spend is listed separately and requires your approval.
01 / Who it is for
For offers buyers can actively search for.
Specialist B2B service firms
Present a defined service to buyers searching for relevant expertise, project support or a supplier in their target market.
Exporters & established brands
Test demand for a specific product range or overseas market when the offer, landing page and sales follow-up are ready.
02 / Concrete deliverables
Review the campaign work before spending on traffic.
Your proposal specifies the markets, languages, campaign coverage, deliverables and acceptance criteria. Account changes and implementation require authorised access and an agreed scope.
01
Search intent & campaign plan
Map buyer searches to your offer. Group relevant keywords and identify negative keywords that can help exclude unsuitable intent.
- Reviewable output
- A market and offer brief, keyword and negative keyword lists, proposed ad groups and a test plan with a budget proposal.
- How we review it
- Confirm the markets, buyer intent, exclusions and budget limits before campaign preparation.
02
Ad groups & advertising copy
Prepare a campaign structure and ad drafts aligned with each offer, language and landing page. Use product facts and claims your team can support.
- Reviewable output
- An ad group map, ad copy for review and a destination URL list; account configuration where included.
- How we review it
- Your team approves the language, claims and destinations. We check the agreed configuration against the approved plan.
03
Landing page & enquiry recommendations
Review the path from the ad to the page and enquiry. Identify gaps in product information, credibility, form fields and the next step.
- Reviewable output
- A prioritised page review with suggested copy, layout or form changes; agreed implementation where included.
- How we review it
- Check the approved page and enquiry path against the agreed changes. Website development requires the access and scope in the proposal.
04
Conversion definition & verification
Agree which actions count as conversions and how sales will assess enquiry quality. Check the agreed tracking setup with test events where access permits.
- Reviewable output
- An event and measurement plan, implementation instructions or agreed configuration, and a record of test results and data gaps.
- How we review it
- Verify event behaviour and available source data. Your team confirms the qualified enquiry criteria and follows up sales outcomes.
05
Controlled test & performance review
Run the approved test where management is included. Review spend, search terms, conversion data and enquiry feedback to propose practical changes.
- Reviewable output
- A launch checklist, change log and source-labelled report with spend, findings and recommended next actions.
- How we review it
- Reconcile the report with accessible account data and sales feedback. Further spend, budget changes and scaling require your approval.
03 / Service process
From the first discussion to an approved search test.
The scope sets out who prepares, approves and implements each action. Campaign activity starts only after the relevant checks and approvals.
- 01
Understand the offer & market
Discuss what you sell, who searches for it and how your team handles an enquiry.
- You receive
- A discovery summary and proposed review scope.
- Your input
- Website, target markets and languages, priority products or services and sales context.
- 02
Approve scope, fees & media budget
Agree deliverables, responsibilities, timing, review criteria and a separate media budget with spending controls.
- You receive
- A written proposal, service quotation and proposed test budget.
- Your input
- Approval of service fees, media budget and the people authorised to sign off spending.
- 03
Diagnose & plan the test
Review available accounts, landing pages and data. Prepare the search structure, measurement plan and actions needed before launch.
- You receive
- Baseline findings and a prioritised campaign and measurement plan.
- Your input
- Authorised account access where available, approved business facts and a website contact.
- 04
Prepare, check & approve launch
Prepare the agreed ads and settings, check destinations and measurement, and request your launch approval.
- You receive
- Ad drafts, launch checklist and agreed configuration or handover files.
- Your input
- Approval of copy, claims, destinations, settings and the final launch budget.
- 05
Review & approve next actions
Assess the test data and enquiry feedback. Recommend changes, a further test or a pause based on the available evidence.
- You receive
- A review report, change recommendations and a proposed next plan.
- Your input
- Feedback on lead quality and approval of further spend, budget changes or scaling.
04 / Ways to work together
Choose the support your search campaigns need.
We confirm the right starting point after reviewing your offer, market, available access and measurement readiness.
Diagnosis & test roadmap
For teams that need an independent view before committing to an advertising test.
Agreed account or market review, landing page findings and a prioritised test and measurement plan.
Campaign implementation project
For a defined market launch or an agreed set of campaign and measurement changes.
Specified campaign assets, configuration or handover, approval points and launch checks.
Ongoing campaign management
For teams that need regular search term reviews, campaign adjustments and performance discussions.
An agreed management scope, reporting cadence, spending controls and approval responsibilities.
Agree the service fee and media budget separately.
Pricing is confirmed through consultation. The quotation records markets, languages, account condition, campaign coverage, implementation and reporting. Service fees are separate from media spend and platform advertising charges. Any third-party costs and payment responsibilities are specified before work begins.
05 / What to prepare
Bring the offer, budget and sales context.
- Your website, priority markets and languages, and the products or services to promote.
- Product margins or commercial constraints, target buyers and your definition of a qualified enquiry.
- Available advertising and analytics access, approved materials and evidence for business claims, plus your website contact.
- The proposed media budget, the person approving spend and the team responsible for sales follow-up.
06 / Common questions
Common questions
Are media spend and service fees the same charge?
They are separate. Service fees cover the agreed planning, implementation or management work. Media spend pays for advertising through the relevant platform. The proposal identifies each cost, who pays it and the spending controls; your approval is required before spend begins or increases.
Can we start without an ad account or conversion history?
Yes. We can begin with your offer, search intent, landing page and measurement plan. We agree account ownership, access and any setup responsibilities before implementation. A paid test starts only when the agreed account, checks and approvals are in place; early data gaps are recorded.
What results should we expect and how is the work accepted?
We agree the deliverables and review criteria in writing. Acceptance checks the approved campaign work, measurement checks and reporting against that scope. Performance is assessed using available account data and sales feedback, with costs and data limits stated. We do not promise a fixed number of leads, ad position or return on spend.
JETONTRACK / SEM
Discuss SEM scope & pricingTell us what buyers should find when they search.
Share your website, target market and priority offer. We will discuss the campaign work, measurement needs and a quotation with media spend shown separately.
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